Beware these “too good to be true” Facebook ads

     
21.09.23 Mark Swift

We’ve all been there. You’re scrolling through your Facebook feed, and an ad pops up promising to help you grow your business with some AI-powered software…

Sounds tempting, doesn’t it? Without giving it much thought, you click to see what it’s about.

Bad news: This is a big red flag.

Cyber criminals have been found creating Facebook ads that promise to supercharge your productivity and revenue. But when you click, there’s a catch.

The software they ask you to install is actually malware (malicious software).

And when it’s on your computer it can give the criminals access to your Facebook data, including your ad budget.

You might think, “Who’d fall for such an obvious trick?”

But let’s be real. When you’re a small business owner juggling a million things at once, it’s easy to take the bait. And these hackers are smart. They know how to make their phoney offers look legit, and how to hide the malware on your computer so it’s hard to spot.

How do you stay safe? First, be sceptical of offers that seem too good to be true, because they often are. You can verify ads by Googling the advertiser before clicking on them.

And above all, take steps to secure your Facebook account. Use two factor authentication, where you use a second device to prove it’s really you logging in.

Remember, these cyber criminals might be sneaky, but they’re not infallible. For instance, the researchers who uncovered this scheme found several Vietnamese keywords in the malicious script.

This is another stark reminder of the importance of good cyber security. Yes, running a business is a juggling act, and adding another ball to the mix might feel overwhelming.

But think of it this way: Would you rather spend a little time now securing your account or a lot of time later dealing with the fall out of a breach?

As the saying goes, “Prevention is better than cure.” So, stay safe, stay alert, and protect what you’ve worked so hard to build. If you need some help doing that, get in touch.

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